Who We Are

The Mushroom Group is at the forefront of the Australian music industry and leaders in the entertainment industry.

Mushroom Events is a dedicated special event and corporate functions arm of the Group.

The company is run by Michael Gudinski with a team of experienced staff executing all the important details and leaving clients with peace of mind and a first class event.

The Mushroom Group is a major part of the music scene: past, present and future. We know the Australian and international market better than anybody else. Since forming back in 1973, over 40 years ago, Mushroom has evolved as one of the leading shapers of the entertainment industry and at the cutting edge of everything we do.

Mushroom is a community into itself with almost two dozen companies under the one umbrella. These include a touring company, merchandise, booking agencies, record labels, publishing, marketing, ticketing, festivals and more. We believe in independent thinking, but working together within our community to provide the many services we can offer. Our diverse skills mean we are able to find new opportunities and deliver better results. We develop concepts to suit budgets and the client’s strategic objectives.

No matter the occasion, the Mushroom Events vast industry network and extensive experience allow us to create and deliver a multitude of experiences for multiple audiences.

We listen to your needs and assist you plan your event, book an artist and successfully execute the all-important details. Our many relationships with talent agencies around the world allow us to provide event planners with a roster of national and international recording artists guaranteed to transform any event into a truly memorable occasion.

We are a collection of specialists providing a full range of services – particularly specializing in producing sporting, corporate, private and fundraising events of all types. Whether it’s a corporate party, private celebrity appearances, developing unique properties for fundraising initiatives, or brand development for external clients, we are experts in designing events that exceed expectations.

The Team

Michael Gudinski

He’s been called the rock guru, the music mogul, the Mushroom man, and is widely recognized as one of the most important and successful figures in the history of the Australian music industry. Irrefutably he is a man of many faces and his many business interests reflect the multiple facets of both his personality and his talents. Most recently awarded the Melburnian of the Year, Michael Gudinski is a household name and his independent group of companies has one of the most credible reputations in the Australian and international entertainment scenes. Michael Gudinski continues to work with enormous enthusiasm across all facets of his companies, and is frequently seen trekking from pub gig to entertainment centre, in Australia and abroad, looking for the next big thing to promote – be it through his record labels, touring companies, agencies or publishing arm. For the past 6 years, Michael has worked very closely with the AFL, arranging the entertainment for the biggest Australian sporting event of the year, the AFL Grand Final.

Anna Toman

Entertainment Manager

Anna began her career at local talent agency, Premier Artists as a 20 year old and worked under the hands of the legendary Frank Stivala for the next 13 years. This gave Anna a wealth of experience across all facets of local touring acts, finance, touring logistics, travel arrangements and event management. When Directors Michael Gudinski and Frank Stivala started the highly successful Mercury Lounge, Crown’s premier live entertainment venue, Anna also managed the live performances by the Artists, record launches & private events, PR and promotions includ­ing print and radio for the next 10 years.

In 2002, Anna spent 2 years abroad in London working for Kylie Minogue’s then manager, Terry Blamey at the height of Kylie’s career and world phenomenon.
Anna returned to her hometown of Melbourne in ’04 to take up a position as Executive Assis­tant to Michael Gudinski CEO of the Mushroom Group for 12 years and Gudinski family assistant.

Over the past five years, alongside Michael, Anna has developed a sub-brand called Mushroom Events which books and produces the live entertainment for some of Australia’s premium sport­ing events, including Toyota AFL Grand Final and blockbuster AFL games, corporate marquees and special events. Mushroom Events has also curated the Australian Open tennis live stage for several years, plus works with many high profile celebrity Australians on private events. Anna has worked alongside some of the most famous artists in the world coordinating every little detail when it comes to logistics and live performance.

Anna has also been on the Women For Challenge Committee for over a decade, holding the position of Chairwoman for the past 10 running the very popular Diamonds Are A Girls Best Friend Gala Dinner held annually at Crown. This event began as 250 now selling out within 10 minutes each year to a maximum capacity of 1600 women.

Anna is highly motivated, pro-active multi-tasker with a solid knowledge of local and international artists, sponsorship, media and marketing. Anna thrives on hard work and loves to see the results.

Travis Hogan

Event Director

Described as one of the nicest guys in the business, Travis Hogan has been part of the Frontier team since 2002 specialising in all facets of Tour & Production Management working with local and international artists. This includes emerging acts to the most established on the planet acts, such as Ed Sheeran, Drake, Sam Smith and Justin Bieber.

Travis also works extensively in the Australian sporting presentations market. Since 2008, Travis has worked very closely with Tennis Australia as Production Manager for the largest international event in Australia, the Australian Open, managing all areas of entertainment production, including all on-court performance and presentations, corporate facilities, media launches and the annual Newcombe Medal.

In 2011, Travis held the position of production manager and the General Manager of ‘Titanic: The Artefact’ exhibition in Melbourne. At the time this was the largest exhibition ever staged in Australia and was a huge success for Frontier.

Since 2012, Travis has production managed the AFL Grand Final pre-match and post-match performances. For this prestigious event, Travis is involved in all levels of the production design, supplier sourcing, installation and management onsite and the integration with the performers and the venue.

Travis is across the cutting-edge products available and has a direct relationship with all the suppliers, negotiating and arranging the best deals available and ensuring only the best equipment is supplied.

If anyone understands the production, sound, lighting, staging and logistics business, it’s Travis!

Nick Pitts

Nick Pitts has worked for over 45 years in the touring and production business.

Nick Pitts started his career working with major world acts including Elton John, Queen and Led Zeppelin. He relocated to Australia nearly 30 years ago and has worked as a full time tour manager for Frontier Touring since, with experience working with international acts including The Eagles, Bruce Springsteen, Kylie, Foo Fighters, Lionel Richie and Rod Stewart just to name a few. Nick has been involved with the AFL Grand Final entertainment for the past 6 years and in recent years has directed the design and production for the entertainment elements as well. Nick is considered to be one of the most experienced Tour & Production Managers in this industry, not only in Australia but around the world.

Andrew Mackie

Entertainment Booker

The local musician, commonly known as “Mackie”, has played in bands from since he was 14, touring the pubs and clubs of Australia spending many of his early twenties playing tunes and mixing with the people. After putting down the instruments, Mackie then started his own label and management company for other bands. He still maintains the passion for being on the creative side but puts all his energy into Mushroom Events as an entertainment booker. Mackie is across what’s hot and what’s not and keeps up to speed with the many local talents Australia has to offer. Mackie was instrumental in guiding Quiksilver on the launch of their surf nights and has worked on the 2016 Australian Open and Melbourne Racing Club amongst others. Andrew’s has a young family and always finds time for surf and listening to the latest releases in the Australian market.

Ann Gibson

Maddy Lynch


Let’s. Make. Music.