MUSHROOM EVENTS
Who We Are
Mushroom Events is a dedicated special event and corporate functions arm of the Group.
The company is run by Matt Gudinski with a team of experienced staff executing all the important details and leaving clients with peace of mind and a first class event.
The Mushroom Group is a major part of the music scene: past, present and future. We know the Australian and international market better than anybody else. Since forming back in 1973, over 40 years ago, Mushroom has evolved as one of the leading shapers of the entertainment industry and at the cutting edge of everything we do.
Mushroom is a community into itself with almost two dozen companies under the one umbrella. These include a touring company, merchandise, booking agencies, record labels, publishing, marketing, ticketing, festivals and more. We believe in independent thinking, but working together within our community to provide the many services we can offer. Our diverse skills mean we are able to find new opportunities and deliver better results. We develop concepts to suit budgets and the client’s strategic objectives.
No matter the occasion, the Mushroom Events vast industry network and extensive experience allow us to create and deliver a multitude of experiences for multiple audiences.
We listen to your needs and assist you plan your event, book an artist and successfully execute the all-important details. Our many relationships with talent agencies around the world allow us to provide event planners with a roster of national and international recording artists guaranteed to transform any event into a truly memorable occasion.
We are a collection of specialists providing a full range of services – particularly specializing in producing sporting, corporate, private and fundraising events of all types. Whether it’s a corporate party, private celebrity appearances, developing unique properties for fundraising initiatives, or brand development for external clients, we are experts in designing events that exceed expectations.
The Team
Matt Gudinski is Chief Executive of the Mushroom Group. He stepped into the role in 2021 after two decades working in various roles within Australia’s leading music and entertainment collective. Matt is committed to driving the Group’s evolution, further diversification and global expansion while remaining true to its roots.
Given Matt’s background, it should come as no surprise that he is also determined to honour the Group’s esteemed history and DNA. Immersed in the industry since birth, Matt is the son of iconic Mushroom Group founder Michael Gudinski, the person often referred to as the most influential figure in Australian music history.
With Mushroom currently in its strongest position to date (no mean feat after 50 years), the future of one of the world’s great entertainment collectives is in safe hands.
Anna began her career at local talent agency, Premier Artists as a 20 year old and worked under the hands of the legendary Frank Stivala for the next 13 years. This gave Anna a wealth of experience across all facets of local touring acts, finance, touring logistics, travel arrangements and event management. When Directors Michael Gudinski and Frank Stivala started the highly successful Mercury Lounge, Crown’s premier live entertainment venue, Anna also managed the live performances by the Artists, record launches & private events, PR and promotions including print and radio for the next 10 years.
In 2002, Anna spent 2 years abroad in London working for Kylie Minogue’s then manager, Terry Blamey at the height of Kylie’s career and world phenomenon.
Anna returned to her hometown of Melbourne in ’04 to take up a position as Executive Assistant to Michael Gudinski CEO of the Mushroom Group for 12 years and Gudinski family assistant.
Over the past five years, alongside Michael, Anna has developed a sub-brand called Mushroom Events which books and produces the live entertainment for some of Australia’s premium sporting events, including Toyota AFL Grand Final and blockbuster AFL games, corporate marquees and special events. Mushroom Events has also curated the Australian Open tennis live stage for several years, plus works with many high profile celebrity Australians on private events. Anna has worked alongside some of the most famous artists in the world coordinating every little detail when it comes to logistics and live performance.
Anna has also been on the Women For Challenge Committee for over a decade, holding the position of Chairwoman for the past 10 running the very popular Diamonds Are A Girls Best Friend Gala Dinner held annually at Crown. This event began as 250 now selling out within 10 minutes each year to a maximum capacity of 1600 women.
Anna is highly motivated, pro-active multi-tasker with a solid knowledge of local and international artists, sponsorship, media and marketing. Anna thrives on hard work and loves to see the results.
Described as one of the nicest guys in the business, Travis Hogan has been part of the Frontier team since 2002 specialising in all facets of Tour & Production Management working with local and international artists. This includes emerging acts to the most established on the planet acts, such as Ed Sheeran, Drake, Sam Smith and Justin Bieber.
Travis also works extensively in the Australian sporting presentations market. Since 2008, Travis has worked very closely with Tennis Australia as Production Manager for the largest international event in Australia, the Australian Open, managing all areas of entertainment production, including all on-court performance and presentations, corporate facilities, media launches and the annual Newcombe Medal.
In 2011, Travis held the position of production manager and the General Manager of ‘Titanic: The Artefact’ exhibition in Melbourne. At the time this was the largest exhibition ever staged in Australia and was a huge success for Frontier.
Since 2012, Travis has production managed the AFL Grand Final pre-match and post-match performances. For this prestigious event, Travis is involved in all levels of the production design, supplier sourcing, installation and management onsite and the integration with the performers and the venue.
Travis is across the cutting-edge products available and has a direct relationship with all the suppliers, negotiating and arranging the best deals available and ensuring only the best equipment is supplied.
If anyone understands the production, sound, lighting, staging and logistics business, it’s Travis!
